What's your superpower?
I am fortunate to have had a broad and versatile background, including hands-on experience in stakeholder engagement, digital marketing technology and strategy, communication strategy and delivery, and project leadership. I create clear and compelling content, powerful presentations, and data-driven reports. I have a track record of setting clear paths for the future, driving innovation, and nurturing professional growth. I’ve successfully guided teams to achieve exceptional results. I don’t wear a cape, but I do wear many hats.
Years of experience
In a media company / marketing agency:
15+
In a leadership team:
10+
As a journalist, writer and editor:
25+
As a digital marketer:
17+
As an Engagement & Communications consultant:
20+
As an entrepreneur, self-employed, freelance:
10+
- Strategic oracle
- Analytical maestro
- Communication enchantress
- Master problem solver
- Leadership dynamo
- Collaboration ninja
- Risk mitigation sentinel
- Timeflow navigator
- Team spirit guardian
STAKEHOLDER ENGAGEMENT
I ensure that our long-term vision aligns with the organisation’s goals and that plans are communicated clearly and effectively to all stakeholders. I build the foundation for a collaborative environment that propels the team towards success. I safeguard our interests by assessing complex situations, identifying opportunities, and anticipating potential challenges by developing contingency plans and crisis management processes. Strategic engagement allows me to use my superpowers by being a driving force for shaping the future of the organisation.
- Engagement and Communications Strategist Not A Droid Oy
- Executive Director Open & Agile Smart Cities
- Marketing and Communications Consultant Vectia UK LLC, various
- Marketing and Brand Consultant Nexicast LLC
- Deputy Editor-in-chief GBTIMES
- Political strategist various parties in Makati and Mandaluyong
- Digital marketing wizard
- Data alchemist
- Web analytics mage
- CRM ace
- Automation whisperer
- Project manager extraordinaire
- Liaison pundit
- Data visualisation maven
- Ad tech blackbelt
marketing technology
I leverage the power of cutting-edge tools and platforms to design and optimise digital marketing campaigns. I use data analytics to champion data-driven decision-making. I craft personalised and targeted messages, to nurture customer relationships, improve user experience, and drive engagement. I ensure that marketing technology initiatives align with broader business goals so that our marketing efforts deliver tangible results. As a technology-savvy project manager, I bridge the gap between creatives and techs, fostering seamless cooperation and innovative solutions. My role as a marketing technology professional is to unlock the full potential of technology, making marketing strategies more impactful and effective.
- Engagement and Communications Strategist Not A Droid Oy
- Manager, Strategic Engagement and Communications Open & Agile Smart Cities
- Marketing and Brand Consultant Nexicast LLC
- Marketing Manager and Head of New Media Team GBTIMES
- Head of New Media Team GBTIMES
- Imagination sparker
- Detail detective
- Search engine artisan
- Grammar mistress
- Language symphonist
- Editing savant
- Presentation impresario
- Reporting telepath
- SEO mage
communications: Writing, presentation And reports
My role is not only about producing content; it’s about being a strategic communicator. I pen clear, compelling, and informative content that effectively conveys the brand’s story, achievements, and values to the world. I deliver compelling presentations and pitches to clients, stakeholders, and partners. I am meticulous in gathering data, analysing information, and synthesising findings to produce comprehensive and data-driven reports. I take pride in my role as a communicator and strive to make a positive impact on the company’s growth and reputation.
- Engagement and Communications Strategist Not A Droid Oy
- Manager, Strategic Engagement and Communications Open & Agile Smart Cities
- Communications Specialist Tulus Oy
- Deputy Editor-in-chief GBTIMES
- Journalist, English editor FutuVision
- European editor Shanghai Business Review
- Writer, editor and blogger Freelance
- Assistant managing editor Corporacion de Padres Dominicos
- Member, English Faculty José Rizal University
- Team influencer
- Servant leader
- Team cheerleader
- Vision warrior
- Task traffic controller
- Boundary enforcer
- Skill sherpa
- Listening powerhouse
- Team growth advocate
LEADERSHIP AND MANAGEMENT
Strong leadership and management skills allow me to bring together individuals with diverse strengths and talents, achieving remarkable results as a unified team. I model servant leadership and make every effort to connect with team members on a deeper level. My goal is to see everyone I work with unleash their full potential. By setting a clear path for the future, driving innovation and supporting individuals in their professional growth, I aim to guide teams to achieve greatness and adapt to change, and by exerting a positive and transformative influence, make a lasting impact in the workplace and beyond.
- Entrepreneur Not a Droid Oy
- Executive Director Open & Agile Smart Cities
- Deputy Editor-in-chief GBTIMES
- Head of the New Media Team GBTIMES
- Member, English Faculty José Rizal University
- Freelance consultant Various
Teaching and mentoring
- José Rizal University
- Digmarit ry
- Hidden Gems, University of Tampere
- Workers’ Educational Association (TSL)
- Finnish Refugee Council
I serve on the boards of
- Digmarit ry
- Union of Private Sector Professionals (ERTO)
- ERTO Pirkanmaa
- Tampere Finnish-British Society
Company descriptions
Not A Droid Ltd is a user-centred stakeholder engagement and communications agency based in Finland. Our clients include startups, SMEs and NGOs in the fintech, IoT, manufacturing and related industries.
Open & Agile Smart Cities (OASC) is a global organisation of cities, based in Brussels, that partner with local government towards digital transformation.
Tulus Oy is a Finnish marketing and communications agency that works with clients in the bioforest, IoT, software, health, manufacturing, and energy sectors, among others.
Vectia UK Ltd was a media and communications consultancy that worked with companies in the real estate, biotech, fintech, and print industries in Italy, the US, and China.
Nexicast Ltd was a UK-based media and communications consultancy that worked with companies in Europe, the Middle East and China.
GBTIMES Ltd (formerly FutuVision Media) was a global media company operating in 18 markets across the EMEA. GBTIMES had websites in 12 languages, radio operations, and e-commerce websites.
José Rizal University is a private non-sectarian, non-stock higher education institution in Metro Manila, Philippines. It was founded in 1919.
Digmarit ry (formerly DigiMama) is the trade union for professionals in marketing, creative industries and ICT.
I’m proficient in
- Microsoft Office Suite Word, Excel, Powerpoint, Teams
- iWorks Pages, Numbers, Keynote
- OpenOffice
- Google Workspace
- Basecamp
- Slack
- Canva
- Google Analytics
- HubSpot
- WordPress
- Affinity Designer, Photo and Publisher
- Adobe Creative Cloud
- Buffer
- Mailchimp
looking for like-minded people
Let's go and change the world!