Hi! I'm Geni Raitisoja*
Driven by purpose
I am motivated to make a difference through action, not just words.
Within every project lies the possibility of improving things for my team, my clients, and the world if we’re lucky. I find that seed and nurture it.
Don’t underestimate the power of collaboration. Meaningful change begins with a shared vision.
Let’s make things happen!
Communications
Strategy
Leadership
PR & MEDIA
Relationship management
*JEN-ee rye-TEE-soy-ya
I put the "doer" in strategic engagement & communications
I design and implement communication frameworks that create opportunities for genuine connections between organisations and their stakeholders, driving loyalty, advocacy and positive results. By combining strategic thinking, creativity, and data-driven insights, I contribute to the organisation’s success while making a meaningful impact on its audiences. My approach is grounded in lean thinking and agile methodologies, enabling me to efficiently identify and solve issues before they become problems.
I have a talent for fostering a culture of teamwork among diverse groups with different backgrounds and areas of expertise. By carefully planning, coordinating, and executing projects, I am able to achieve successful outcomes. I strongly believe in promoting open communication to create an environment that fosters innovation, problem-solving, and continuous improvement. Building strong relationships and encouraging cooperation within the team is the foundation of my leadership style. I actively seek feedback to ensure that projects stay on track and I am always willing to adapt to meet new challenges and deliver exceptional results.
As a hands-on marketer and writer, I specialise in creating compelling content that connects with audiences across various platforms. My attention to detail and commitment to quality ensure all content is well-written and optimised for search engines and user experience. I incorporate search engine optimization (SEO), marketing (SEM), and social media strategies into our daily operations, leveraging data-driven insights to refine our tactics continuously. Staying informed about the latest industry trends, I work closely with clients and stakeholders to develop creative campaigns that make a lasting impact on our target demographic.
Throughout my decades-long career, I have developed specialised skills in marketing, communications, PR, and relationship management. This has allowed me to effectively collaborate with a diverse range of companies, including startups, small-to-medium enterprises, and non-governmental organisations.
As a member of a number of leadership teams, I have been entrusted with providing strategic advice to CEOs, entrepreneurs, and other key decision-makers. My insightful reports and valuable perspectives have been instrumental in driving business success. Additionally, my experience managing teams across different time zones and disciplines has sharpened my ability to promote a supportive and productive remote work environment.
I thrive at the intersection of technology and creativity and am always exploring innovative approaches to achieve success. I embrace the challenges that come with each opportunity, from shaping a brand’s vision to crafting an engaging narrative or paving the way for international expansion.
As a member of multiple leadership teams, I have been trusted to offer strategic advice to CEOs, entrepreneurs and decision-makers, providing valuable insights and delivering well-prepared reports. My experience managing distributed teams across different time zones and disciplines has honed my ability to foster a supportive and productive remote work environment.
I thrive in the dynamic intersection of technology and creativity, constantly seeking innovative approaches to drive success. I relish the challenges that come with each opportunity, whether it involves clarifying a brand’s vision, crafting a compelling narrative, or paving the way for international expansion.
Fair warning: although my sense of humour tends towards the dry and dark, I believe there’s a time and place for puns and knock-knock jokes… and mom jokes, there’s always time for mom jokes.
What's your superpower?
I believe in putting
User needs
front and centre
My focus is on putting user needs front and centre in all aspects of my work. I ensure that user insights gathered through research and feedback are incorporated into the overall communications plan. Collaborating with cross-functional teams ensures that communication efforts are coherent, consistent and resonate with the target audience.
My goal is to foster genuine connections and build trust with users, encouraging engagement and meaningful interactions. I adapt and refine communication initiatives based on user responses, ensuring our strategies remain effective and audience-oriented.
I believe in the power of the narrative: stories connect us, and engagement comes from connections. The right message, for the right audience, in the right channel at the right time allows you to reach stakeholders at their most receptive.
people in my corner
What's the best compliment you've ever received?
I've been a writer since third grade.
Read some of my work here.